RDBD centers around the idea of getting the freshness and affordability of the highway dhaba within the access of a city. RDBD endeavors to optimize and refine the ‘Dhaba’ experience, shed the shortcomings of a traditional Dhaba – hygiene, ambience, accessibility, quality of service, and pick up the classic proposition of taste, value for money, speed of service.

‘Urban’ is an up-scale, modern take on the classic ‘Rang De Basanti Dhaba’, conceptualized for the aspirational India, who are seeking an experience more engaging and sensory than the default ‘Dhaba’ offering. The food retains the spirit of the classic dhaba in terms of taste, but there is a twist that comes with every item on the menu, or for that matter, every corner of the wall. Alcohol is an add-on, designed specifically to complement the food, making the experience more holistic.

Zing’s first cloud-kitchen brand centers around building a single-serving daily Indian meal-in-a-bowl brand specifically tailored for office goers, bachelors, working couples –the fastest growing demographic. Deja Bowl is built by leveraging the infrastructure of existing outlets, as well as tie-ups with ‘Swiggy Access’ and Zomato Kitchens (ZIS) nationally. The brand draws clear operational synergies from existing brands.

Forwarding the narrative of value-for-money F&B experiences, 'Barf Soda Paani' is a brand envisaged as a neighborhood pub, where drinking and conversations take center stage. It is an antithesis to the clubs and lounges, where right from ordering of alcohol, to having a decent conversation with friends can seem labored. Everything in the design has been built to make the entire drinking experience seamless, from the pre-fitted icebox and two taps on each table dispensing unlimited soda and water, to the decibel of music. The first outlet, a franchise, goes live in Park Street, the commercial hub of Kolkata.