Forwarding the narrative of value-for-money F&B experiences, 'Barf Soda Paani' is a brand envisaged as a neighborhood pub, where drinking and conversations take center stage. It is an antithesis to the clubs and lounges, where right from ordering of alcohol, to having a decent conversation with friends can seem labored. Everything in the design has been built to make the entire drinking experience seamless, from the pre-fitted icebox and two taps on each table dispensing unlimited soda and water, to the decibel of music. The first outlet, a franchise, goes live in Park Street, the commercial hub of Kolkata.